Services Lead Generation
We help our clients to warm up their potential customers to their business, and faintly and gradually, get them on the path of buying. Our experienced professionals know what it takes to generate a lead and get them to buy a product or service. Years of experience in the lead generation business have helped us comprehend the mechanics of lead generation.
Lead management is the process by which marketing acquires, evaluates, nurtures and hands off leads to the sales team.
Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.
Sales nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.
A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis.